David Cronenberg’s Nike Commercial

Stop the presses—I’ve found the sequel to AIR:

Nike is doing great, they’ve got Michael Jordan and they’re riding high. But they need something to wake up the masses, something to cause a stir. They need…David Cronenberg to direct a really fucking weird commercial for the Nike Air 180 shoe.

This clear slice of cinematic splendor may never be made, but the story is a true one. It happened in 1990 with the Canadian king of body horror turning in a fairly…odd advertisement for the athletic sneaker. Behold!